Boundless Nutrition Oatmega-3 Bars
Trevor Ross cooked up his own protein bar, and they're available to you
By Kate Thornberry, Fri., May 30, 2008
Protein bars started out as barely palatable, high-protein snacks, delivering quick calories in a way suitable for bodybuilders. As they became fashionable, everybody wanted in on the action, and nowadays a lot of "fitness bars" out there are so high in sugars and refined carbohydrates that they're essentially just (really expensive) candy.
For those who really do want a high-protein, health-enhancing workout snack, it has gotten rather frustrating. In fact, a lot of serious bodybuilders and athletes have started making their own, which is how Austinite Trevor Ross started his company, Boundless Nutrition.
"I just started making them for myself," Ross laughs. "I am an engineer, so I like to understand how things work. When I finished my degree, I was in terrible shape from pulling all-nighters and eating typical guy chow. So I researched nutrition." Deeply impressed by the benefits of omega-3 fatty acids and other antioxidants, Ross began formulating a workout and nutrition plan for himself. Part of his plan included making a protein bar that delivered a massive amount of beneficial nutrients. The recipe he came up with is the basic recipe for Oatmega-3 Wellness Bars. The ingredients are a veritable litany of powerhouse superfoods: whey protein isolate, omega-3 fatty acids, green-tea antioxidants, whole-grain oats, and brown rice. High in fiber, protein, potassium, and vitamin C, Oatmega-3 Bars are cold-processed so that no nutrients are lost and sweetened with low-glycemic agave nectar.
"We are selling between 6,000 and 7,000 bars a month now," says Ross. "Our bars have eight times the amount of omega-3 as the other bars, and the ingredients are all natural and mostly organic. Our bars are good for muscle-building, heart health, joint health, and cognition. We will never sacrifice the quality of our ingredients to make a buck."
Right now the Oatmega-3 Bar is available in three flavors: dark chocolate peanut, dark chocolate mint, and mocha. You can buy them at Wheatsville Co-op, Hyde Park Gym, Castle Hill Specialized Fitness, Peoples Rx, South Congress Athletic Club, some Chevron stations, Smoothie Factory, Pure Austin Fitness, and from the website.
