SPAMTASTIC™ SPAMARAMA™

1. April 1, 1978

Hippies Dick Terry and Dave Arnsberger were grousing about the proliferation of chili cook-offs and hit on a novel idea. "Anybody can cook chili. Making something like SPAM® taste good, now that would be a real challenge," says Dick Terry. "Yeah," says Arnsberger, "let's have a SPAM® cook-off and call it, uh ... SPAMARAMA™! I bet we could get George Majewski [the original owner of Soap Creek Saloon] to let us have it at Soap Creek on April Fool's Day." And so the ultimate goofy Austin bar contest was born. And the rest, as they say, is history.