Dear Editor:
Thank you for including the Austin Independent Business Alliance and several of its members in the article "
Revving Up for Slow Times,” by Katherine Gregor [News, Dec. 5]. The article did a great job of showing the challenges of local entrepreneurs and resources available to assist them.
A landmark study sponsored by AIBA in 2002 shows even small changes in buying patterns can have a significant impact on the local economy. While $100 spent at a national chain only has a $13 impact on the local economy, $100 spent with a locally owned business keeps $45 in the local economy.
The benefits to buying locally are endless, such as creating more choice in the marketplace; maintaining Austin’s unique culture so it doesn’t become Anywhere, USA; preventing sprawl; reinvestment as local businesses also buy locally; helping the environment with less transportation expenses; and many more.
AIBA offers local businesses an affordable way to promote themselves through listings on IBuyAustin.com, our directory printed twice a year and distributed free at more than 100 locations and monthly networking events.
Buying locally for the holidays is a great way to invest in our community.