Central Library
KOKE Ratings Better Than 'Chronicle' Suggested
RECEIVED Thu., Aug. 25, 2005
Dear Editor,
Re: The Aug. 19 “Bob and El Chulo Lead Radio Spring Ratings Pack” [News]: Kevin Brass reports, “The news wasn't as good for Border Media's Air America. After debuting in Austin in March to much hoopla, the progressive talk format [at KOKE-AM] posted an unspectacular 1.8 rating share among listeners 25-54 on weekdays from 6am to midnight, although Al Franken's show posted a more respectable 3.5 share.” I don't have access to the 25-54 breakdown, but among listeners 12 and older, KOKE nearly doubled its audience from a 0.6 share in the winter to 1.1 in the spring after switching to Air America programming, despite a weak signal that fades in the evening. That must be encouraging to Border Media Partners, which owns KOKE and four other stations in the Austin market.
Re: The Aug. 19 “Bob and El Chulo Lead Radio Spring Ratings Pack” [News]: Kevin Brass reports, “The news wasn't as good for Border Media's Air America. After debuting in Austin in March to much hoopla, the progressive talk format [at KOKE-AM] posted an unspectacular 1.8 rating share among listeners 25-54 on weekdays from 6am to midnight, although Al Franken's show posted a more respectable 3.5 share.” I don't have access to the 25-54 breakdown, but among listeners 12 and older, KOKE nearly doubled its audience from a 0.6 share in the winter to 1.1 in the spring after switching to Air America programming, despite a weak signal that fades in the evening. That must be encouraging to Border Media Partners, which owns KOKE and four other stations in the Austin market.
James Cullen
