Rolling Stone and Maker of Poo~Pourri Partner for Shits and Giggles at SXSW

Legendary music mag Rolling Stone announced today a collaboration with ~Pourri, maker of the ubiquitous toilet topper Poo~Pourri spray, at the upcoming South by Southwest festival in March, touting a week of fragrance-fueled events, live music, and ~Pourri’s immersive, inflatable 30-foot-tall poop.

Brought together by their shared ownership, Rolling Stone holders Penske Media Corporation acquired a 50% stake in SXSW in 2021. (Editor’s note: SXSW co-founder and part-owner Nick Barbaro also co-founded and owns The Austin Chronicle, though the Chronicle has not, to our knowledge, ever been invited to participate in a poop-themed activation.)

Rolling Stone and ~Pourri’s three aroma-led activations include The Funk Factory, a speakeasy full of interactive zones, discussion panels, and live music from artists including DJ Questlove and Danielle Ponder. There, ~Pourri CEO and Founder Suzy Batiz and artist PREACHER will be co-hosting live sessions of the Holy Sh!t with Suzy podcast series, where the two will uncover a range of unfiltered topics from personal growth to business insight. The three-day event will be held March 14-16 at Speakeasy Austin.

Also at Speakeasy, and in conjunction with Music Forward Foundation, Future of Funk will be an industry mixer to spotlight underrepresented artists, including Jimi Brass and more to be announced. That takes place March 15 at Speakeasy Austin.

Finally, Camp Funk is – according to the press release – where you can tap into the “90s/2000s” (two very different decades!), specifically “eliciting nostalgic memories of hot summer days, sweaty pits, late-night swims and endless ice cream.” This is where you will find ~Pourri’s 30-foot, fecal-shaped inflatable. Take a load off with 5-star bathrooms, product samples, and acoustic performances and DJ sets ... inside the poop. The scented spectacle will span through March 13-16 in a parking lot takeover at Fifth and Trinity.

The activations will be free and open to the public, with SXSW badgeholders receiving first priority access.