Robert and Kobe Just Do It
Robert Rodriguez directs Kobe Bryant in "The Black Mamba"
By Marjorie Baumgarten, 10:44AM, Mon. Feb. 21, 2011
This weekend Nike unveiled The Black Mamba, the long-teased Kobe Bryant mini-film directed by Austin filmmaking legend Robert Rodriguez. The film stars Kobe in the guise of his alterego, the Black Mamba, who wards off threats by enemies, played with devilish flair by Danny Trejo and Kanye West.
Lots of things – including the Nike swoosh – combust and blow up in this nearly six-minute adventure romp, which promises to be Part 1 in an ongoing series. Rodriguez also appears in the extended Nike commercial. Although the director may not have the prowess to be "just like Mike," he's certainly on a path to be "just like Spike."
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Richard Whittaker, July 23, 2018
Richard Whittaker, Dec. 8, 2017
Robert Rodriguez, The Black Mamba, Kobe Bryant, Nike