What Type of Wal-Mart Shopper Are You?

Because we are all Wal-Mart shoppers.

The New York Times has an article today about the behemoth's revised retail strategy following its first major downturn in 2006. And they're getting all psychological on your ass:

"John Fleming, the new chief merchandising officer, and Stephen Quinn, the new chief marketing officer, said that after a year of intense research, the discount giant is seeing its 200 million customers as belonging to three groups.

"There are 'brand aspirationals' (people with low incomes who are obsessed with names like KitchenAid), 'price-sensitive affluents' (wealthier shoppers who love deals), and 'value-price shoppers' (who like low prices and cannot afford much more).

"The new categories are significant because for the first time Wal-Mart thinks it finally understands not just how people shop at its stores, but why they shop the way they do."

Personally, I see myself as mainly "brand aspirational," with a bit of the "price-sensitive affluent" thrown in there, because I'm bourgeois like that. Oh, and I'm shopping at Target.