More Phone Survey Theorizing
What are the Wal-Mart phone surveys supposed to accomplish?
By Wells Dunbar, 10:56PM, Sun. Jan. 21, 2007
A seasoned hand at Austin politics writes in to say there may be more behind the rash of Wal-Mart phone surveys than a crass attempt to sway public opinion:
"What Wal-Mart is doing isn't necessarily a 'poll.' It sounds more akin to a voter ID program, where they are attempting to ID supporters (and activate them somehow in the future), but also test messages on the opponents. It's a two-fer, but probably not the kind of thing they release to the public as a 'poll.'
They did this in South Austin in 2003 as well. Look for a slick mailer to hit your mail box soon with some subset of the messages tested."
There you have it: finessing their message and identifying sympathizers as to activate them as needed. Wow.
Wal-Mart's creating sleeper cells!
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Growth & Development, Wal-Mart, Responsible Growth, Northcross, Phone Survey
